The Perfect Customer For Travel

  • 2.4 million U.S. weddings take place annually.
  • An engaged woman is the most unique and desirable travel customer because she truly is the perfect customer.
  • She pays full price.
  • The average expenditure for travel is $4,000, or three times more than the average leisure traveler.
  • The average length of stay is 9 days compared to the average length of 3-7 days.
  • The average combined household income is $62,000+.
  • The average total wedding expenses are $22,000.
  • The average U.S. wedding in cludes 200 guests.

 

Year Round Travelers

  • Only the honeymoon market delivers year-round travelers.
  • No seasonal limitations: Marriages occur all year long.
     (Total number of marriages each year = 2.4 million)
January
4%
February
7%
March
6%
April
7%
May
10%
June
10&
July
10%
August
10%
September
10%
October
10%
November
7%
December
8%

 

Foreign Travel

  • Of those who travel outside the continental United States for their honeymoon, 83% will go to a warm/sunny place. Top "foreign" hot spots:
• Caribbean
27%
• Hawaii
18%
• Mexico
11%
• Bahamas
9%
• Europe
8%

 

Caribbean Travel

Caribbean Hot Spots:

• Jamaica
39%
• Virgin Islands
23%
• Aruba
19%
• Barbados
10%
• Puerto Rico
10%
• Other Caribbean
36%

 

Money Market

  • The brides market represents $32 billion in retail spending.
  • Couples buy a variety of items while on their honeymoon trip.
    *including gifts purchased for the couple
• Jewelry/Watch
43%
• Porcelain Items
20%
• Perfume
17%
• Clothing
13%
• Crystal
12%
• Cameras/Electronics
12%
• China
6%
• Other
33%
  • Online travel spending in the U.S. will grow to $28 billion by 2005.
  • In 1999 a total of $6.5 billion dollars worth of leisure and unmanaged business travel was purchased by U.S. consumers (triple from 1998)

Type of credit card used:

• Visa
74%
• Mastercard
39%
• AmEx
16%
• Other
6%