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Marketing means something different to everyone.  And everyone seems to have an opinion or expertise in “marketing”.   But professionals in the industry know marketing is a lot more complicated than simply selling something.  It’s about creating a path that includes everything from market research to business communications, product enhancements, and creating value for customers and for the clients.  It is an integrated process through which companies build strong customer relationships that enhance sales. 

The focus of marketing is to perceive the needs and wants of your customers as the means of staying profitable.

Marketing is at the very core of advertising and public relations.  In today’s ever- changing world of technology, social media, Internet communications and traditional advertising require experienced professionals to balance the methods advertisers use to communicate.

There are many specialists and firms that just do one thing and do it well, resulting in paying several different companies separate fees. Then there is the Backus Turner International team that has found the right balance with our affiliated partnerships to provide complete marketing services under our collective roof. 

Marketing that gets results is what we deliver.


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